The font was designed to be used across its diverse portfolio with a focus on smartphones to connected TVs, refrigerators as well as for its marketing and advertising purposes. Here’s a look at companies that launched their own fonts and saved thousands (if not millions) of dollarsĪround 2 years back, Samsung launched its own font SamsungOne, a typeface that Samsung expected to give a consistent visual identity with its products. The new font, named Netflix Sans, will save a huge chunk of marketing money as using proprietary fonts often call for large licensing fees. Being the brainchild of its designers Tanya Kumar and Noah Nathan along with typeface designer Dalton Maag, the font has been developed so that it gives user a better experience on the website and can also be used for billboard campaigns, going forward.
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